CAMPAIGN, MARKETING
REI Co-op
REI Co-op began in 1938 as a small group of mountaineers seeking quality gear and has since grown into the nation’s largest consumer co-op, uniting millions of members who share a love of the outdoors. The Co-op’s mission is rooted in stewardship, accessibility, and the belief that a life outdoors is a life well lived. For nearly five years as a contracted Senior Graphic Designer, I worked with REI’s in-house creative team to support the Membership channels and broader brand communications—translating the Co-op’s values into print, digital, and in-store campaigns that deepened member connection, championed outdoor stewardship, and encouraged people to engage with the natural world.
Image by Carina Skrobecki
Membership Team: Karin Jensen, Shyla Linsdey, Ann Beiri, Scott Clampett
Photography by Carina Skrobeki and Alison Vagnini
Co-op Sale Team: Ryan Meline, Drew Pigot
Photography by James Harnois
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Identity for REI Co-op’s 6-part series investigating the causes and repercussions of the devastating Eagle Creek wildfire outside of Portland, OR.
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Look and feel for the REI Editors’ Choice award celebrating the top products as tested and reviewed by co-op staff and members.
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Design system for a four-day snow event showcasing REI’s credibility, shop services, and experience offerings.
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A special campaign created for lockdown-era limitations meant to encourage outdoor and active living while living through the uncertainty of the early pandemic.
