Bonjour, hello, hi

I’m Amy — a strategic brand and graphic designer.

I see my design career as having started in middle school, when my pinebox derby car—painted in a groovy flower power design and piloted by my favorite Princess Leia action figure—won “Best Decorated” but didn’t exactly place. I learned three important lessons that day: form and function matter, action figures aren’t great for aerodynamics, and boys named Rob will always glue extra nickels under their car when no one’s looking.

Since then, I’ve spent over a decade working across agencies, in-house teams, and independent projects. My work sits at the intersection of curiosity and strategy, with an eye toward human behavior and what makes people tick both individually and collectively. 

These days, I operate as a one-person studio based in Tacoma, WA, partnering with thoughtful businesses and creative teams to bring ideas to life. I believe that the best work is rooted in core values, built to last, and powered by partnerships grounded in empathy, honesty, and, occasionally, a shared love Taco Bell.

Currently open to brand partnerships, contract, and full-time design roles.

Clients & Collaborators
REI, GT’s Kombucha, La Brea Bakery, Seattle’s Best Coffee, Amazon, Hornall Anderson, Tether Inc., Wongdoody, Graphiti Associates, Gigantic

Location: Seattle-Tacoma
Email: me@amyzcarter.com

  • South Sound Scooters
    Tacoma, WA
    Marketing Manager, 2022–present

    Led the launch and growth of a new brand, developing integrated marketing campaigns across paid advertising, social media, and in-person events. Build strategic partnerships with local clubs, city organizations, and the chamber of commerce, culminating in a large-scale public mural project. Align marketing efforts with sales goals, driving revenue growth through targeted promotions and community engagement. 

    Freelance Brand & Marketing Consultant
    Seattle-Tacoma, WA
    2010–present

    Provide brand strategy, design, and marketing consultation for small businesses and agencies. Develop branding, advertising, and campaign strategies to enhance visibility and customer engagement. Clients include South Sound Scooters, Rescue Vintage, Gigantic, ARCADE Magazine, Graphiti Associates, Tether Inc., Art with Heart, Charleston Music Hall,
    and SC United with Immigrants.

    REI
    Kent, WA
    Contract Designer 2017–2021

    Developed strategic marketing campaigns designed to get more people outside. Partnered with cross-functional teams–including strategists, copywriters, and business stakeholders–to create compelling experiences across digital, social, print, out-of-home, e-mail, and in-store merchandising channels.

    Hornall Anderson
    Seattle, WA
    Graphic Designer, 2012–2016

    Designed and executed print, digital, and environmental branding projects for major clients, including Amazon, GT’s Kombucha, Starbucks, La Brea Bakery, and Ocean Spray. Collaborated with strategists, account managers, and developers to deliver high-impact marketing solutions.

  • Savannah College of Art and Design
    BFA in Graphic Design
    Minor in Printmaking
    Graduated Cum Laude, 2012

  • ☀️ Sagittarius · 🌕 Gemini · 🌅 Pisces

    INFP: Passionate, perceptive, intuitive, organized, altruistic. Motivated by steady self-improvement and a lifelong love of storytelling.

    I co-created and run the South Sound’s only gay scooter club.

    In kindergarten, I received a prestigious award for losing the most teeth.

    I love the Tacoma Rainiers but I love Rhubarb

    I can turn any leftovers into a bomb-ass breakfast

    Loves & hobbies: K-pop, gardening, crochet, all forms of crafting, etymology, home karaoke, and my foster-fail beagle–pit bull mix.

    Yes, I’m wearing the same Spice Girls shirt in both photos. What can I say, I love them and it’s an original Spiceworld Tour shirt purchased by 10yr old me with my allowance money.